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  • FOCUS GROUPS: full service focus groups that give you one point of contact for recruiting, project management, moderating and analysis, nationally and internationally.

  • DIGITAL FOCUS GROUPS: using securely hosted online environments can help you save cost and increase respondent comfort.

  • IDI: In-Depth Interviews in traditional and non-traditional settings for a deeper dive; can be done in person and digitally.

  • BRAND AUDITS: a series of interviews and observation to analyze the brand and/or corporate experience from the outside.

  • MANIFESTO-CONFLICT GROUPS: multiple moderators are used to lead teams of rival brand loyalists in a debate that reveals the strengths and weakness of your brands.

  • SHOP-A-LONGS: virtual and in-person shopping trips to observe the buying process firsthand.