- FOCUS GROUPS: full service focus groups that give you one point of contact for recruiting, project management, moderating and analysis, nationally and internationally.
- DIGITAL FOCUS GROUPS: using securely hosted online environments can help you save cost and increase respondent comfort.
- IDI: In-Depth Interviews in traditional and non-traditional settings for a deeper dive; can be done in person and digitally.
- BRAND AUDITS: a series of interviews and observation to analyze the brand and/or corporate experience from the outside.
- MANIFESTO-CONFLICT GROUPS: multiple moderators are used to lead teams of rival brand loyalists in a debate that reveals the strengths and weakness of your brands.
- SHOP-A-LONGS: virtual and in-person shopping trips to observe the buying process firsthand.