research process & principles
process
While one size never fits all, these 6 steps help us keep projects on track and make sure we’re asking the right questions and getting insightful answers.
Our principles
Three things we believe lead to better consumer research.
Create emotional
connections
Deeper insights come from deeper conversations, try to engage the audience not just interview them.
Interpret don’t
just listen
People are generally poor narrators of their own stories, what they don’t say is often as important as what they do.
Always be
idea led
Clients know their brands and ideas best, let consumer research guide you, not decide for you.