What we do
Our Focus & Methods
We have three primary areas of focus
brand projects
Brand and product positioning that spark new business pitches and client projects // brand audits // defining a brand purpose and values that galvanize corporate culture and drive growth
insight generation
Human-centric research approaches that tell a story // passion points that drive decisions along customer journey // brainstorming & new product development
creative testing
Working with creative teams to craft inspiring briefs // iterative creative ideation // testing and optimizing creative communications
Methodologies
Lots of shops try to sell you some secret formula proprietary process, that often costs more and delivers less. We’re different, we simply use whatever works best for your project to get the best results at the best price. It’s usually a combination of traditional and non-traditional research methodologies. And it’s always designed to have the most emotional impact possible for clients and participants.