Research Process
While one size never fits all, these 6 steps helps make sure the project meets its objectives and keeps the project on track.
research principles
Create emotional
connections
Deeper insights come from deeper conversations, try to engage the audience not just interview them.
Interpret don’t
just listen
People are generally poor narrators of their own stories, what they don’t say is often as important as what they do.
Always be
idea led
Clients and know their brands and ideas best, let consumer research guide you, not decide for you.